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Which CMS Is Right For Your Client?

Whether you’re creating a whole new website for a client or helping them nail their SEO and content strategy, one thing is certain: almost every business out there needs a capable CMS. 

A CMS, or content management system, allows organizations to create original content quickly and at scale. And there are a ton of options out there. The key is to choose a program that has all of the functionality your client is looking for, and allows them to create content that’s attractive to their target demographic. 

Here’s the scoop on some of the most popular CMS platforms, so you can decide which one is right for you or your client. 


What is a CMS?

CMS stands for Content Management System, and it’s an integral software for most organizations. 

A CMS allows businesses to create and manage content on their website, typically without having to know any coding languages. They’re built to be relatively user-friendly, and often allow business operators to customize the format, colors, and appearance of their site or blog. 

If you help businesses plan out their marketing strategy and campaigns, then getting them set up with the right CMS is crucial. It will ensure that they can create and manage content ongoing, without needing constant development work. Creating consistent, quality content and keeping pages updated often leads to stronger SEO and improved site performance. 

Most user-friendly: Wix

Wix is known for being one of the more easy-to-use platforms. Designed for organizations  that may not have engineering resources to devote to their website or blog, the intuitive interface includes drag and drop functionality that allows users to customize the styling of every page. 

Wix is great for clients who want to manage their own blog without having to rely on a developer or marketing guru. 

Best for blogging: Ghost

One of the lesser-known CMS platforms, Ghost doesn’t offer a ton of flexibility as far as appearance. It has very few built-in widgets. But it works well for organizations that may need a platform specifically for blog content. 

Ghost may require some coding knowledge, or at least basic HTML shortcuts to style and format text and images. 

Best for SEO: WordPress

Loved by SEOs, WordPress offers built-in optimization tools to help you publish content that will lead to traffic and sales. 

If your client is looking to scale their business and they’re ready to go all-in on the right CMS, then WordPress might be the perfect fit. 


Best all-around: HubSpot

HubSpot serves up flexible designs, while still being super intuitive even for a non-tech audience. And if your client is looking to go beyond their site design and CMS, HubSpot also offers a range of other tools that can help them level-up their marketing, customer service, business operations, and more. 

As a white-labe development agency, we specialize in helping marketers implement HubSpot for their clients. Reach out to Studio 12 for a quote to help implement HubSpot for a client, or any other white-label development work you may need.