Halloween is around the corner, and there’s nothing scarier than racking up big bills. 

Fortunately, there’s some pretty amazing free software that can help you get more out of your website. Free tools and packages allow you to try out a product line before you commit, and can also expose you to the new technology that’s available to help boost your marketing efforts, or streamline your digital operations. 

Here’s our list of the freemium tools that are worth a try if you want to reach more customers. 

HubSpot

The free version of HubSpot helps you implement forms, get insights from your ad campaigns, and create custom landing pages. And that’s just with the marketing suite - there are also free tools available to level-up your operations, customer service, sales, and more. 

You’ll probably love it so much that you’ll be ready to upgrade and implement the full package. Connect with a HubSpot Diamond Partner who can help you implement HubSpot, train your team, and make the most of this robust tool.

Google Trends

Google Ads and Analytics seem to get all the love - and for good reason, they both offer highly detailed insights that can help you run your business more efficiently. 

But Google Trends is another free resource that can help you get started with keyword research and SEO strategy. You can also use this tool to spot up-and-coming trends before your competitors do. Google Trends is truly an underrated tool when it comes to guiding your web and content strategy. And thankfully, it’s completely free. 

Medium

Medium is an often-overlooked blogging platform. If you don’t have a built-in blog feature within your CMS, or it doesn’t have the most user-friendly interface, Medium makes it easy to start publishing your own work. If you’re just stepping into the world of content creation and content marketing, Medium will be a great place to start - and your articles will look polished and professional when you share them on LinkedIn. 

WAVE Chrome Extension 

Run a scan of your website and identify potential accessibility concerns. With this extension, you can do a quick accessibility check right from your browser. 

A website with substantial accessibility concerns will be difficult or impossible to use for some of your customers. And text or colors that are inaccessible are typically difficult to read even for those with 20/20 vision; not to mention, a website that’s not built in an accessible way will rank lower in search engines. So this Chrome extension is a great starting place to evaluate whether you need to do a more in-depth accessibility check.

Commit to the tools you love

Free tools are a great way to try out new technology. It allows you and your team to see a product in action, and experiment with how it might impact your marketing campaigns and sales strategy.  

But keep in mind that the paid versions of these tools are often much more robust, with added functionality and customer support. So when you find a tool that has a lot of potential for your business, go all in. Purchase the right package for you, and you’ll be rewarded in the form of increased web traffic and sales. When you’re ready, we’re here to help you fully implement your marketing tool of choice.