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Case Study

Sales Stories

Sales Stories enables you to communicate with your customers with individualized videos in a simple and cost-effective way to significantly increase sales and leads. Give your sales team the tool they need to wow their customers, communicate more effectively, and increase sales.

Our Client

Sales Stories

What We Did

Web App, Admin Dashboard, Mobile App


React, Vue JS, PHP Laravel

Key Results

Wireframed and designed both web and mobile app experiences.
Created a custom back-end admin dashboard as well as a white label payment gateway.
Built a personalized video platform that dynamically altered content based on the user.


The team at Sales Stories couldn’t find a video creation platform that met all of their needs, so they decided to build their own. To build this new platform they needed a lot of help. They had a great idea, but that was it. They needed an expert team to help them create the strategy, UI, then develop the platform into a beautiful, functional app.


After interviewing multiple agencies, the team partnered with Studio12 because of their deep understanding and knowledge of web application technology. The team at Studio12 started with wireframes, mocking up the administration interface, website interface, and mobile application interface. Once the strategy was approved, Studio12 started working on the site architecture which included: Server architecture on Amazon AWS, API gateway creation, S3 Amazon video hosting, Load balancer creation, and Database server setup.

Because Sales Stories was a personalized video platform, Studio12 needed to figure out how to build in dynamic tags and custom triggers so video assets could be easily tailored to the individual buyer through the user interface.

Sales Stories also wanted the ability to white label their platform so Studio12 also needed to set up a custom back-end admin dashboard as well as a white label payment gateway. In tandem with the web app build, Studio12 also developed a mobile application using React.

The result was a full-featured, custom, personalized video platform that gave the Sales Stories team a tool they could both use themselves, and sell to other businesses.


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