Solution

After interviewing multiple agencies, the team partnered with Studio12 because of their deep understanding and knowledge of web application technology. The team at Studio12 started with wireframes, mocking up the administration interface, website interface, and mobile application interface. Once the strategy was approved, Studio12 started working on the site architecture which included: Server architecture on Amazon AWS, API gateway creation, S3 Amazon video hosting, Load balancer creation, and Database server setup.

Because Sales Stories was a personalized video platform, Studio12 needed to figure out how to build in dynamic tags and custom triggers so video assets could be easily tailored to the individual buyer through the user interface.

Sales Stories also wanted the ability to white label their platform so Studio12 also needed to set up a custom back-end admin dashboard as well as a white label payment gateway. In tandem with the web app build, Studio12 also developed a mobile application using React.

The result was a full-featured, custom, personalized video platform that gave the Sales Stories team a tool they could both use themselves, and sell to other businesses.